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Experience

Diverse experience. Broader perspective.

More than 20 years across automotive, motorsports, luxury and consumer markets.

Industries

Four industries. One lens.

Automotive

  • Hankook Tire America
  • VP Racing Fuels
  • APEX Performance

Motorsports

  • Richard Childress Racing
  • Superstar Racing Experience
  • BK Racing
  • TRG Motorsports
  • Skip Barber Racing School
  • SPEED Channel

Luxury and lifestyle

  • Ferrari
  • Maserati
  • Porsche
  • Aston Martin
  • Bentley

Consumer products and retail

  • VP Racing Fuels consumer products and lubricants
  • Burger King, Dr Pepper and BORLA as BK Racing partners
Brand side

Fuel, tires and consumer products.

As Director of Marketing at VP Racing Fuels he was responsible for advertising, sponsorships, events and public relations across race fuel, branding and consumer products, then moved to the consumer products and lubricants division. Before that, as Motorsports and Events Manager at Hankook Tire America, he promoted the brand across professional and amateur racing, including Formula Drift and the 2016 Pikes Peak International Hill Climb.

Partnerships

Commercial partnerships inside the sport.

Senior Director of Partnership Marketing at Richard Childress Racing, Partnership Marketing Director at the Superstar Racing Experience, Marketing Director at BK Racing, where partners included Burger King, Dr Pepper and BORLA, and Director of Marketing and Business Development at TRG Motorsports.

Luxury and experiential

Launches and fan experiences.

He managed luxury brands including Ferrari, Maserati, Porsche, Aston Martin and Bentley, and produced media and press launches at APEX Performance. At JHE Production Group he managed the assets, staff, setup and logistics for The Sprint Unlimited Experience, a display that won a Silver Award at the 2012 International Sports Event Management Awards for Best Use of Sponsorship. He was also an Event Marketing Manager at SPEED Channel.

Career

Where he has worked.

  • 2024 to nowDriveBrand LLCBrand and Growth Strategy Executive, Charlotte.
  • 2022 to 2026Skip Barber Racing SchoolGrowth strategy.
  • 2021 to 2023Richard Childress RacingSenior Director of Partnership Marketing.
  • 2021 to 2022Superstar Racing ExperiencePartnership Marketing Director.
  • 2019 to 2021VP Racing FuelsConsumer products and lubricants division.
  • 2017 to 2019VP Racing FuelsDirector of Marketing.
  • 2015 to 2017Hankook Tire AmericaMotorsports and Events Manager, including Formula Drift and the Pikes Peak International Hill Climb.
  • 2013 to 2015BK RacingMarketing Director. Partners included Burger King, Dr Pepper and BORLA.
  • 2012 to 2013JHE Production GroupSenior Account Manager on the Sprint account, managing the assets, staff, setup and logistics for The Sprint Unlimited Experience.
  • 2009 to 2011TRG MotorsportsDirector of Marketing and Business Development.
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