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Fractional CMO Leadership
Executive marketing leadership on a flexible basis: planning, budgets, team and vendor oversight, and accountability for results.
What it covers
- Flexible executive marketing leadership
- Marketing planning
- Team and vendor oversight
- Budgets
- Campaign direction
- Performance accountability
How it works
A fractional CMO is a senior marketing leader who works with your company part of the time, instead of as a full-time hire.
Donato sets the plan and the budget, directs the team and the outside vendors, steers the campaigns and holds the work to the numbers that matter to the business.
Who it's forFor growing companies that need senior marketing leadership but not a full-time executive, or that are between marketing leaders.
From Donato's careerDonato was Director of Marketing at VP Racing Fuels, responsible for advertising, sponsorships, event management and public relations across race fuel, branding and consumer products.
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