Capabilities / 01
Strategic Consulting
Brand strategy, go-to-market planning, partnerships and channel strategy, built around where growth will come from.
What it covers
- Brand strategy and positioning
- Marketing and go-to-market planning
- Commercial partnerships
- Distribution and channel strategy
- Growth opportunities
How it works
Strategic consulting starts with the business, not the marketing. Where is growth going to come from, who is the customer, and what does the brand have to stand for to win them?
From there, DriveBrand builds the plan: how the brand is positioned, how it goes to market, which partners and channels carry it, and which opportunities are worth chasing first.
Who it's forFor owners and leadership teams launching a brand, entering a new market or channel, or deciding where to put the next dollar of growth.
From Donato's careerDonato's career includes partnership marketing at Richard Childress Racing and the Superstar Racing Experience, and business development at BK Racing and TRG Motorsports.
Also from DriveBrand
02
Fractional CMO Leadership
Executive marketing leadership on a flexible basis: planning, budgets, team and vendor oversight, and accountability for results.
Learn more
03
Integrated Marketing Solutions
Strategy-led coordination of specialist partners for creative, web, digital, content, PR, advertising and experiential work.
Learn more